Program Overview

The Marketing major is designed to prepare students for a profession in a wide variety of industries and marketing subspecialties. Because marketing is typically regarded as a "top level" function within an organization - vital to any business or organization in today's competitive global economy - business skills, creativity, originality, and communication skills are essential.

The major builds on a strong general education foundation and coursework in each of the core business disciplines (management, accounting, marketing, economics, finance, and information systems), with focused marketing courses that address the primary functional concerns of commerce, industry, and non-profit organizations. Students will also be familiarized with e-commerce.

To prepare students and develop their capacity to operate successfully in a wide variety of career opportunities, the program stresses academic preparation in marketing concepts, skills building, problem solving, and hands-on, real-life experience through class projects and an internship in the marketing field.

Students must earn a grade point average of at least 2.50, both cumulative and in the Management courses, to graduate in the major.

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